Understanding Recruitment Marketing

Understanding Recruitment Marketing

I am sure that you have heard that recruitment and marketing are becoming entwined. Posting a job and praying for the right candidate to apply is not going to work anymore (if it ever did)! I am not some guru on this, but I do have a background in both marketing and...
CMS: My Biggest Regret During Recruiting Season

CMS: My Biggest Regret During Recruiting Season

When I was a principal and head of school I knew how important the recruiting process was (and is). I don’t know how you feel during that most hectic of times, but I lived in constant fear of missing the right candidate or not missing the wrong one. I love being...
Job Fairs: Avoid the KILLER Hidden Costs of Recruiting

Job Fairs: Avoid the KILLER Hidden Costs of Recruiting

When I was an international school principal I used to love attending job fairs.  The buzz of the fair, plus the chance to meet with friends from around the world all helped make recruiting season something I anticipated and loved.  I would be able to get away from...
Good Job Adverts: Why Would I Work At Your School?

Good Job Adverts: Why Would I Work At Your School?

Overwhelming. Confusing. Frustrating.   As I found myself scrolling through endless pages of bland, uninformative job adverts, those are the three words that best describe my last experience of online job hunting. Perhaps my view was tainted by a decade of...
Spam Applicants: Are These The Biggest Time Wasters in Recruiting?

Spam Applicants: Are These The Biggest Time Wasters in Recruiting?

How many times have you received an email from your HR team in response to a job advertisement you have posted? I’m guessing the answer is plenty. I’m also guessing that you get more the closer you get to the peak recruiting period. I know that’s likely, because in my...
Offering a Contract: How Early Is Too Late?

Offering a Contract: How Early Is Too Late?

I was a principal in three great international schools.  It seems to be it was only yesterday when I first became a principal, but you can try and guess how long ago it was as I tell this story. I was really excited to go to my first job fair, and really had to beg...